Fleek is a proposal for a mobile app that will encourage women to buy less and utilize the clothing they already own to create new outfits and looks. Based on the idea of having a virtual closet users register the items in their wardrobe in order to have a digital representation of what they own. The virtual closet enables ease of browsing, encouraging the user to use every single piece in their closet. Users can track most and least worn items to motivate the use of forgotten items. The app will help women “recycle” their closet in a fun and interactive way. Fleek also can also help women make more intelligent decisions when shopping; by helping them avoid buying similar items. A personal styling service is offered for users who need help organizing and planning their outfits. The stylist will suggest several outfit combinations based on the user’s style showing them all the different uses that can be given to a certain item. Fleek will show women how to make the most out of the items they already own by showing them it’s not about having less, it’s about making room for what matters.
This project is a Rebranding of the American department store known Neiman Marcus. Neiman Marcus is well known for being a luxury brand, when rebranding Neiman Marcus my goal was to redefine the idea of luxury. In the past many conceived luxury as extravagant living, something opulent, lavish, magnificent, where the more you could have, the best. I believe this is a concept of the past, now a day’s luxury is conceived as being minimalistic. The less you have the best, its about the details and the quality not the quantity; this is key when rebranding Neiman Marcus. Neiman Marcus is store that offers its costumers that one special item they are looking for. That specific object that makes the purchase so special, its all about the dress for a special event or about beautiful perfume bottle that smells so good.
Molded Plastic Chairs is an editorial spread for an interior design magazine. It tells the story of the famous Eames Chaire and its creators, also making emphasis on the chair's design process. The spread has many fun and colorful images that resemble the design aspects of the chair and reflect its popularity among the design industry.
Absence is a sans-serif typeface created by me. The typeface is based on the concept of legibility of type, when creating this font I was thinking about the line between the legible and ilegible. Absence is an exploration of how much can you take away from a letter for it to still be legible. During my design process I realized there is a very fine line between the two concepts, specially when I started paring words next to each other. The letters are drawn with many meticulous details, for example each time a piece was extracted it would be replaced by a cut of a 45°angle. Absence is typeface created to be used as headline font.
The Terminal is a small booklet about typography. It talks about a specific characteristic of serif letters known as the terminal. In typography, the terminal is a type of curve which corresponds to any stroke that doesn’t include a serif. The are three types of terminal: Ball, Beak and Teardrop.
The New School is an institution that is based under a specific and concise group of principles. It was founded as a modern progressive free school, established under a “student directed curriculum” were students are encouraged to explore different areas and disciplines in order to have knowledge in other subjects different than their intended mayors. With a highly experimental curriculum, students are expected to be the primary designers to their own individualized and eclectic education.
In order to brand The New School there was an important issue to solve, the seven different divisions within the institution. Being a university that has seven completely different schools it is hard to enclose them all under the same name. I believe that the best way of achieving this assignment is by creating a design identity that feels unified and concise. It has to be straightforward; each school should have its own identity (because they all ready have it) but at the same time all these should be part of a bigger idea that involves all seven schools. In the project the university has a single logo and each school has a slight variation that identifies it from the rest of them.
This project consists of branding of the city Istanbul, Turkey.
The basic concept for my branding strategy is unity and diversity. Among these principles, culture develops a cohesive entity that becomes the tool to create a narrative. Within this framework, Istanbul aims to create a city brand reflecting a positive international image through its cultural capacity and stress accentuating its European and Asian character through visual and literal narratives. The goal is to creative a brading identity that feels energetic, dynamic, and collaborative.
My strategy is driven by the idea of “connections”. In Istanbul we constantly live in mediation between the past and the new, the East and the West. These connections between old and new that redefine this important city. The idea that it connects European and Asian religion and culture. These are connections that can be considered as bridges or mosques. They could also be representing three monotheistic religions; thus a reference to the religious importance of the city. They can represent trade and commerce highlighting economic importance. The connections made between people and tourism. The idea that Istanbul is a city merging multiple identities born of its geographical location.
Blyss is a brand I created that sells the Japanese dessert known as Mochi Ice-cream. All the images used for the project were taken by me.
This project consists of creating a logo for a host city of the 2016 Summer Olympic Games. I chose to brand Bilbao, Spain. My logo is inspired by the Spanish architect Santiago Calatrava, he is well known worldwide and is very admired in Spanish culture. Calatrava designed one of the most important bridges of Bilbao, which is an important tourist attraction. Bridges are made to connect to pieces of land together in order for humans to move from one place to the other. My logo resembles this type of connection, Bilbao is a host city than is not only connecting people from Spain but from all over the world. Sports is discipline that connects and unifies people from different cultures and that is the power of The Olympics. This huge event reunites people from different cultures and from all over the globe.
